The Instant New York Times, Wall Street Journal & Washington Post bestseller! 

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One of Bustle’s 20 Best Nonfiction Books
— Bustle
The best in the business
— Variety
The love child of TMZ and The Economist
— Extra
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities
— Twitter
With celebrity branding expert Jeetendr Sehdev’s powerful manifesto, you’ll be your most authentic, impulsive, selfie-savy version of you in no time
— OK! Magazine
Coca-Cola knows branding. So does Apple, and Procter & Gamble. But these days, if you want to understand branding, perhaps the best authority is Kim Kardashian
— The Globe and Mail
A masterpiece of audacity, inspiration and entertainment!
— Activision Blizzard
More than a marketing bible... Jeetendr’s KKP is a movement!
— Unilever
One of the most influential books of the year
— Huffington Post
Everything that a PR or spin doctor has traditionally advised: do the opposite
— The Times
Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle
— BBC
The most buzzed about business book of the year!
— Forbes
Sehdev is right on point
— Director
A bona fide media darling
— Hashtag Legend
The perfect guide to getting ahead in today’s social media savvy world
— Irish Examiner
Fascinating
— Inc.
Jeetendr Sehdev brings together memoirs, marketing advice and inspiration in this book, which everyone should read if they wish to champion the best version of themselves
— Hindustan Times