The Instant New York Times, Wall Street Journal & Washington Post bestseller! 

“Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle.” - BBC
The most buzzed about business book of the year! - Forbes
With celebrity branding expert Jeetendr Sehdev’s powerful manifesto, you’ll be your most authentic, impulsive, selfie-savy version of you in no time. - OK! Magazine
The best in the business. - Variety
The love child of TMZ and The Economist. - Extra
A masterpiece of audacity, inspiration and entertainment! - Activision Blizzard
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. - Twitter
One of the most influential books of 2017 - Huffington Post
Hollywood’s new phenom - Us Weekly
More than a marketing bible... Jeetendr’s KKP is a movement! - Unilever
One of Bustle’s 20 Best Nonfiction Books - Bustle
A bona fide media darling - Hashtag Legend