New York Times Bestselling Author & Celebrity Branding Authority
Described by Variety as “The best in the business” and Harper’s Bazaar as “the most relevant voice of the social media era,” Jeetendr Sehdev is the world’s leading celebrity expert, a New York Times best-selling author and a Financial Times columnist. A trailblazer in pop culture insights, he has become one of the most prominent figures in celebrity news and a sought-after advisor to top international companies.
Jeetendr was born and raised in Bristol, England. He graduated from Oxford University before moving to Boston to attend Harvard Business School. He began his career in advertising at Ogilvy & Mather in New York City where he built some of the world’s most iconic brands.
Jeetendr's insight on celebrities, brands and the power of Youtube stars continue to make global headlines and has gained him influencer status on social media. He is a familiar face on shows like Access Hollywood and CNN Tonight and he regularly writes opinion pieces for publications like The Guardian and Forbes.
Jeetendr’s first book, “The Kim Kardashian Principle: Why Shameless Sells and How to Do it Right," was released by St. Martin’s Press. The part memoir and marketing guide has become an instant New York Times, Wall Street Journal, Los Angeles Times, and Washington Post bestseller along with reaching another twelve bestsellers lists. Michael Levin at The Huffington Post names it one of the most influential books of the year. Most recently, Jeetendr’s new branding rules have been identified as the inspiration behind one of the most talked about advertising campaigns in recent history; Nike's new advertising campaign with Colin Kaepernick.
Jeetendr works with the United Nations to help raise awareness and promote efforts to combat modern-day slavery. He is a dual British and American national, who lives in sunny Los Angeles.