The Instant New York Times, Wall Street Journal & Washington Post bestseller! 

“Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle.” - BBC
More than a marketing bible... Jeetendr’s KKP is a movement! - Unilever
The most buzzed about business book of the year! - Forbes
The best in the business. - Variety
The love child of TMZ and The Economist. - Extra
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. - Twitter
A masterpiece of audacity, inspiration and entertainment! - Activision Blizzard
Hollywood’s new phenom - Us Weekly
A bona fide media darling - #Legend