World Cup Fever Sweeps The U.S.
Melissa Hoffman | Adweek
The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting big boosts from the social engagement of a swelling fan base. Just ask Neymar, Lionel Messi or the other World Cup athletes promoting major brands and sponsors in several recent spots.